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ADVACAM wins Goodwill award

Honesty, innovation, and the courage to do things differently. These were the main themes of this year’s Czech Goodwill 2025 gala evening, which on Thursday, October 23, turned into a celebration of companies with stories full of energy, ideas, and humanity. Out of 52 finalists, a total of 18 entrepreneurs from across the Czech Republic took home the prestigious “corporate Oscars”.

ADVACAM was awarded gold in the Made in Czechia category. Silver went to Thermona, spol. s r.o., a traditional manufacturer of heating systems, and bronze went to Pavel Diviš from TGS nástroje-stroje-technologické služby, a company that successfully exports Czech engineering to dozens of countries.

The Czech Goodwill project, organized for the thirteenth year by the HPCG consulting group, has a simple but powerful goal: to recognize companies that people value. It is not about turnover, but about the values behind the brand. “Business makes sense when, in addition to profit, it also creates value for others,” says project author and HPCG Executive Director Lenka Hlavatá. And this year, from 113 nominations, a panel of experts and the public selected those who do business with their hearts and minds.

The Czech Goodwill project is organized by HPCG (Hlavatý & Partners Consulting Group) and its transparent process is guaranteed by the certification authority TÜV SÜD Czech. With the support of partners such as HELUZ GROUP, ETNETERA GROUP, NEWTON UNIVERSITY, X Production, MMS (Media Marketing Services), FTV Prima, and others, it has been giving space to entrepreneurs who prove that even in the tough world of business, there is room for compassion for the thirteenth year in a row.

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